Enterprise Ready Classified Ad Booking
Taking Ads is Even Faster
From the outset, the system was designed for simplicity and speed. And now with the introduction of our browser based version 6, add low cost of deployment to the long list of features. Using the latest AJAX programming techniques, browser based booking has all the features our customers have come to expect.
Easy Lookup
When the operator retrieves a previous account, the system performs a credit check automatically. Bad credit ads are queued automatically to the accounts operator. Extensive help screens allow operators to find existing account details without having to enter tedious and error-prone full account numbers.
Easy Graphics
The operator can automatically insert the appropriate logos or place logos for future scanning while still speaking to the customer. Booking of classified display ads is a simple matter, as is the making up of semi-display ads, done on the spot by the Pongrass Classified Ad operator.
Integration with Pagination
Class Ad booking shares the Pronto™ text engine with the Classified Pagination program for unprecedented interactivity. Advertising operators can preview lineage ads and semi-displays on screen in an accurate representation with all character attributes displayed, complete with rules, boxes and graphic previews. The pagination operator can even correct ads back to the advertising database.
Colour
The system is ready-to-go for 4-colour process classified sections, for example real estate pages, supporting vignettes, coloured type, coloured boxes for text and semi-display ads.
Custom Screens
Operators, accounts staff and sales have differing needs. Now, Pongrass has added a custom screen definition utility. Layout, content and screen interaction can be customised by user or class of user, with the click of a mouse.
Management Reporting
On-line information and up-to-the-minute reports are available by revenue, lineage, product, category … indeed a complete range of reporting criteria. Reports are easily produced in-house using standard products such as Crystal Reports and InfoMaker.
Accounts Management
Class Ad is designed for the enterprise. It supports both large newspaper and magazine chains, i.e., Multiple Company, publication, products and format. Any number of insertions per product and across products can be booked. A comprehensive contracts module handles space, frequency and dollar value agreements. Class Ad is Internationalised to handle multiple currencies, taxes and language for real wide area network capability! Extensive marketing prompts and upsell tools simplify operator training.
Scalable
Version 6 is browser based. Pongrass use Google™ technologies and AJAX programming techniques guaranteeing high performance and low database overhead. Version 6 can scale to cover the needs of the largest enterprise, all from a single integrated database.
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